FEATURED PROJECTS
VANCARE WEBSITE
The Vancare web site was the focal point of the image and identity makeover for Vancare. It started with an intensive photo/video shoot in Aurora, Nebraska. Local talent and models from Omaha were hired to complete the talent list. Everyone in the building was involved. The goal: get as much material to work with as possible that would be in harmony with the new look and utilizing some existing color schemes. The primary color purple was the center point in the color scheme. It had been changed from blue to purple in 2007. But the company's colors and designs did not change. So 3M3D designed a new logo, slogan, color scheme and web site design to compliment the equipments color.
We choose a web site design that incorporated new technologies to upgrade their online image as well as becoming a valuable sales tool for reps in the field. Customers today want enough information to feel comfortable before moving forward with a buying decision. The rep's job is still to close the sale. The web site should make it easier to get the customer off the fence.
Filming on site
Joe is shown here filming in the packaging and shipping department. With years of experience in warehousing and sales, Joe is comfortable in multiple environments. His ability to blend in and communicate with all employee levels is invaluable in getting more candid shots. Video has become one of the top selling tools on the web today. Great engaging video is no accident. A good videographer understands how the images are used to create sales tools. Images should evoke emotions in the customer that lead towards a buying decision. At 3M3D, everyone on the creative team is aware of our mission for the client.brochures
4 page 11x17 Brochure
An important part of the sales and marketing puzzle is the brochure. It is often the very first introduction to your company that the customer gets. There are different scenarios:one, the customer see's you on line, then requests literature. Two, a sales rep stops in and leaves a brochure, then the client goes to the web site. In either case the message should be the same. The impression that the customer should get is that this company is well organized, professional, in touch with today's market and has a sense of style. Don't underestimate style. Great marketing presentations always have style. It is more important today than content. If you doubt this, look at which companies are the market leaders today, and you will see they have the best marketing presence, i.e.., style.
Magazine Ads
Full page magazine ad
The magazine ad reinforces the customers perception of your company. It should be in lock step with all other marketing material.